Pixel Advertising
Introduction:
Pixel advertising is a form of promotion in which an ad is
placed on a web site using tiny dots otherwise known as pixels,
usually with size in the range of 100 pixels and higher. The
pixel ad image normally links to the advertiser's product,
service or web site.
The leading pixel ad site today is the milliondollarhomepage,
selling ads at one dollar a pixel. Other web sites offer pixel
ads from one dollar to a penny. A few sites offer pixel ads for
free, a kind of promotion from the looks of it.
Origin:
Some people have the mistaken notion that pixel advertising came
about middle of 2005. Actually, there have been two instances
that pixel advertising appeared online.
The first advent of pixel advertising came on April 12, 2004,
when a "one pixel ad" campaign appeared on eBay. The winning
bidder would then have a chance to display an ad on the front
page of cockeyed.com for 21 days, using a one pixel ad placed at
the top of the home page. Nothing was heard about pixel ad from
that point on.
The second advent came in August 26, 2005, when an enterprising
UK student named Alex Tew deployed his milliondollarhomepage on
the web. Since then, pixel ad sites have been sprouting on the
Net, to the tune of 8 web sites a day. There are now more than
500 web sites selling pixel ads on the web.
Has pixel advertising caught fire this time around?
My own guess is that it would be too early to tell.
If you ask the pixel ad site owners, most of them will declare
that this form of advertising is here to stay. The acknowledged
originator of the pixel ad idea has a different view, however.
In the words of the milliondollarhomepage creator Alex Tew:
"Is this a new trend in advertising? Personally, I think not. I
believe this idea is a one-off that will only really work once.
It's only unique the first time.
However, there may be some
future mileage in this 'pixel advertising' or 'micro-ads'
concept in terms of fundraising for charities or other good
causes. But of course, only time will tell."
Advertiser's how-to in placing pixel ads:
Below are key steps in placing your pixel ad.
First, select the best pixel ad web site. Because pixel ad sites
are relatively new, most of them do not as yet earn a pagerank
from Google. Much less do they rate high with Alexa.
I can only site a couple of web sites with good Google PageRank,
where you can place your pixel ad.
One web site is the milliondollarhomepage by Alex Tew with a
PR7. Another site is SEO expert Brad Fallon's blog site with a
PR6. (And if you allow me, my own web site could possibly be
mentioned, the internetmarketinglearningcenter.com, with a PR4.)
Second, choose or select the appropriate image to be displayed
on the ad space. The key is to have lower pixels for your image.
Third, select the appropriate "alt tag" for your image. The alt
tag is the text that hovers on your image when your mouse's
cursor points to the image. This is the text that the visitor
reads when visiting the ad site.
Fourth, determine how much would you want to spend for your
pixel advertising. Higher ranked and much visited sites command
higher rates.
Fifth, choose a site with good content.
Sixth, do your own research on the site you plan to place your
ad. As in most endeavors, there's no substitute for a well
planned activity.
About the author:
Rick Tanzo is the creator of
http://www.internetmarketinglearningcenter.com, a PR4 homepage
which offers a low cost pixel ads. Site freebies include
Internet marketing and home business resources, free software,
free articles, free classified guide, and more.
Written by: Rick Tanzo
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